Role: Designer and Visual Content Creator
Objective: Create a campaign that will attract and target Denver’s young demographic to participate in the Nuggets Night Out promotion.
Insight: Denver’s young population is interested in attending a Nuggets game on a weekend night. However, with a competing nightlife they need more of an incentive than being offered 1 perk.
Solution: The Nuggets Night Out promotion offers an additional and rotational perk through their redesigned app that can be experienced locally after the game. With a simple click of a button, participants can begin their evening at a Nuggets game and continue their night with a promotional discount or bonus within the bustling downtown area.
*Reviewed by Declan Bolger, SVP and CMO of the Denver Nuggets